Priceagent named finalist in Greenbook Insight Innovation Competition

By AI, Created 12:26 PM UTC, June 04, 2026, /AGP/ – Priceagent International AB has been selected as one of five finalists in the Greenbook Insight Innovation Competition at IIEX Europe 2026. The Stockholm-based pricing intelligence company will pitch in Amsterdam on June 23, highlighting its software that aims to answer how much consumers will pay.

Why it matters: - Priceagent is pitching a pricing tool that targets one of the biggest blind spots in market research: the price a consumer will actually accept. - The company says the platform can identify exact price points that maximize volume or revenue, which could shorten pricing research and reduce reliance on specialist consulting. - The finalist spot gives Priceagent broader visibility as it tries to scale its self-serve software beyond its recent launch.

What happened: - Priceagent International AB was selected as one of five finalists in the Greenbook Insight Innovation Competition at IIEX Europe 2026. - The live pitch is set for June 23, 2026, in Amsterdam. - Robert Tinterov, CEO of Priceagent, and Josefin Håkanson will represent the company at 12:05 on June 23. - IIEX Europe 2026 runs June 23-24 in Amsterdam and brings together insights leaders, research technology builders and marketing professionals.

The details: - The competition is presented in partnership with IDX, a global data and intelligence company. - Crispin Beale, Worldwide CEO of IDX, served on the judging panel. - Other judges came from Zappi, Colgate-Palmolive, Lufthansa Innovation Hub, Vertemis, Oaklins DeSilva+Phillips and Generative AI Strategy for Insight Leaders. - Finalists were chosen from early-stage companies across the insights, market research and research technology sectors. - Priceagent was selected alongside Agentic Planogram Discovery Platform by VST, Electric Twin, Platinum by Bayes Price and Socialtrait. - Priceagent built the Predictive Demand Engine, a proprietary methodology for measuring consumer willingness to pay. - The company says the engine maps demand and revenue at every price point, rather than producing only acceptable price ranges. - The platform is designed to deliver the price that maximizes demand, the price that maximizes revenue and the psychological price barriers in between. - Studies run in hours, not weeks, and do not require specialist analysts. - The software is self-serve, works across languages and currencies, and is available to companies of any size. - Priceagent says its methodology is backed by millions of consumer data points collected across a decade of commercial pricing studies. - The company was founded in 2019 and launched its self-serve SaaS platform in autumn 2025. - Priceagent is headquartered in Stockholm, Sweden. - More information about the competition is available here. - More information about Priceagent is available here.

Between the lines: - The finalist selection suggests the insights industry is looking for faster, more automated ways to answer pricing questions. - Priceagent’s shift from consultancy to SaaS shows the company is trying to turn a services model into a scalable software product. - The pitch also positions Priceagent against older pricing research methods that can take weeks and depend on outside experts.

What’s next: - Priceagent will present its pitch live in Amsterdam on June 23. - The company will use IIEX Europe as a test of market interest as it continues building around its Predictive Demand Engine. - The competition winner could gain additional industry attention from insights and research buyers.